Friday, 25 April 2014

Introducing: AM Florence




What: Vintage sunglasses and swing dress, Topshop checked coat, River Island frill ankle socks, Asos shoes, Accessorize torquoise ring, AM Florence hat box and briefcase.

Where: AM Florence video advertising campaign. Liguria. 

AM Florence is a young, independent italian brand of customized vintage suitcases, trunks and furnitures that claims to give a new, elegant, exclusive identity to the past and I had the pleasure to style and model its video advertising campaign. Shooting with Matteo Agresti (the loveliest man!), founder of the brand, in the Ligurian countryside was real big fun and I felt embarrassingly cool in my 60s lace dress. You can watch the video here.
The soundtrack is The Winter Shop by The Hacienda, a really cool florentine band: check them out here.

Love, Emme. 


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